Vacationing in Orlando, but constantly thinking about how to approach the upcoming campaign. My plan is to put together a campaign against TEXTING WHILE DRIVING. One approach shows three different generations enjoying life as they grow older: First, I plan to show a group of friends attending a high school reunion; Next, a retirement party; and a the third would be a family reunion with seniors and children. The campaign would be called GROW OLD TEXTING.
I have another idea for this campaign which I will post a little later.

For now, I'll just share a couple of other interesting campaign samples I found online.